Echoic memory is the sensory memory that registers specific to auditory information (sounds). Once an auditory stimulus is heard, it is stored in memory so that it can be processed and understood. Unlike most visual memory, where a person can choose how long to view the stimulus and can reassess it repeatedly, auditory stimuli are usually transient and cannot be reassessed. Since echoic memories are heard once, they are stored for slightly longer periods of time than iconic memories (visual memories). Auditory stimuli are received by the ear one at a time before they can be processed and understood.

It can be said that the echoic memory is conceptually like a "holding tank", where a sound is unprocessed (or held back) until the following sound is heard, and only then can it be made meaningful. This particular sensory store is capable of storing large amounts of auditory information that is only retained for a short period of time (3–4 seconds). This echoic sound resonates in the mind and is replayed for this brief amount of time shortly after being heard. Echoic memory encodes only moderately primitive aspects of the stimuli, for example pitch, which specifies localization to the non-association brain regions.